Dear Patients,
We are writing to inform you of significant changes to our First Time Patient, Loyalty and Discount Programs, as well as changes to our pricing and our commitment to you around future prices of your medicine. These changes will be implemented beginning August 17th — details below.
Shopping for medical cannabis in Florida has gotten ridiculous. Prices change constantly. There are daily deals, weekly deals, bundles, exclusions, loyalty points, first-time patient discounts, different MSRPs and different rules about what can be combined with what. Not only are these programs hard to figure out, but they are also hard to access and use.
You shouldn’t need a spreadsheet and a calculator to buy your medicine. You shouldn’t have to check five emails before deciding where to shop. And you definitely shouldn’t use up your rec on Monday only to find out Tuesday that the exact same product is suddenly half off.
We participated in this system too.
When we entered the Florida market, this was how everyone did business, so we did a lot of the same things. We created loyalty programs, discounts and pricing structures that, in hindsight, made things more complicated instead of less. We have come to realize these programs did anything but make buying cannabis simple, fair, and transparent for you.
You have told us repeatedly that you are tired of the futility, frustration and time it takes to track deals, prices, discounts and loyalty programs. We listened. And we’re changing the way we do business.
This is our promise that you’ll always know what you’re getting, what you’re paying, and that you’re getting a fair value — without the games, the guesswork or a PhD in loyalty math.
Here’s what changes.
1. The Price Is the Price. Imagine That.
We’re getting rid of inflated MSRPs designed to make discounts look bigger. We’re getting rid of pricing that requires you to figure out which discount, promotion or points combination gives you the “real” price. Every product will have a fair everyday price.
We’re making you the following Price Promises:
- No single packaged product in our medical program will ever cost more than $40. Ever. The only exceptions are multi-unit products like bundles, buckets and multi-gram vapes.
- Our current everyday prices will not increase for at least the next 12 months. They can go down for a sale or special occasion, but they won’t go up. That means flower eighths from $18–$35. Pre-rolls at $5. Concentrates from $26–$35. 1 gram vapes at $25. Chews from $10–$15.
- No strain or product will ever be excluded from bundle pricing.
- The price is the same online and at every Goldflower location.
2. We’re Retiring Our Loyalty and Discount Programs. But Not Your Points.
Here’s another thing we’ve come to believe: a loyalty program shouldn’t be the reason you’re loyal to us. We should earn your loyalty. Every single day.
We should earn it by growing great flower, making great products, treating you well and charging you a fair price every time you come in.
So, this Monday, August 17th, we’re ending the Goldflower Loyalty and Discount programs and replacing them with the everyday fair pricing promises above. And don’t worry — you will not lose a single point you’ve already earned. What changes is how you use them:
- Your existing points can be redeemed in $5 off increments.
- Use up to 2 redemptions per day ($10 value) on any product, at any time.
- Rather have apparel or accessories? Use all your available points at once at checkout in the store, no restrictions.
- Your points never expire.
Below is exactly how your existing points convert in your account. And this is the last time you’ll ever have to do loyalty-program math at Goldflower.
| Tier | Points per $5 | Points per $10 |
|---|---|---|
| Bronze | 100 | 200 |
| Silver | 83 | 166 |
| Platinum | 71 | 142 |
| Gold | 63 | 126 |
| High Society | 56 | 112 |
3. We’re Simplifying First-Time Patient Benefits Too.
New patients will get a simple first-purchase credit based on how much they spend:
| First purchase | Credit |
|---|---|
| Under $100 | $20 off |
| $101–$200 | $30 off |
| $201–$300 | $40 off |
| $301–$400 | $50 off |
| Over $400 | $60 off |
No inflated MSRP followed by a giant percentage discount. No complicated exclusions.
For existing patients who still have unused First Time Patient discounts, we’re not taking those away either. On Monday, August 17th, each outstanding First Time Patient Discount will convert into a $5 off redemption code, directly in your account. These codes can be redeemed once per day, up to $5 off, on any product, any time — and they don’t expire either.
4. Quality You Have Come to Count On
Lower and simpler prices don’t mean we’re lowering our standards. Quite the opposite.
- Our Ideal Cannabis flower is grown exclusively in living soil using organic practices; no one else in Florida does this.
- We don’t irradiate our flower. We never have. We don’t have the equipment, and we don’t intend to buy it.
- Our pre-rolls are made from our same great premium indoor flower — no trim, no shake, no stems, just great premium flower, rolled.
- Our solventless rosin is made using ice water, heat and pressure — no chemical solvents.
And we’re just getting started. Our new BHO lab is complete, and Live Resin and Liquid Diamonds are coming soon, along with a new line of thoughtfully formulated edibles for all of your wellness needs.
5. We’re Making the Rest of the Experience Simpler Too.
- We are open from 7am–9pm, every day, every store, with only 3 exceptions: Thanksgiving and Christmas Eve we are open 7am–4pm, and we are only closed 1 day a year, Christmas Day.
- Cash and debit are accepted today, with credit cards by next month (Visa & Mastercard).
- No Questions Asked Return Policy. If you’re unhappy with something, bring it back. For cannabis, bring whatever product remains back in the original packaging. For apparel, just bring the item back unused.
6. And We Want You to Hold Us to This.
We’re creating a new position at Goldflower: Patient Advocate. This person’s job isn’t sales. It isn’t marketing. Their job is to represent you inside Goldflower. If something isn’t right, tell us. If we break one of the promises in this email, definitely tell us. If one of our team members did something great, we’d like to hear that too. If there is any confusion or miscalculation about your loyalty or first-time patient points conversion, reach out.
Email us anytime at [email protected]. These emails go directly to the Patient Advocate. And we promise you’ll get a response.
Fair prices. Great products. Beautiful stores. No games.
And that’s how we intend to do business from here forward.
Thank you for trusting Goldflower with your business and, more importantly, your medicine.
The Goldflower Team
