Terpenes are natural aromatic compounds found in many plants, including cannabis. They’re what give each strain its unique smell and flavor — from citrusy and fruity to piney or earthy. 

Terpenes matter for more than just taste and aroma. They can have therapeutic properties of their own and may influence how cannabinoids like THC and CBD affect the body. This is part of what’s known as the “entourage effect” — the idea that cannabinoids and terpenes work together to create a fuller, more balanced experience than either would on their own.